When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it’s European marketing head explains how it pulled off the feat.
On a Monday morning in late March, a member of Nestlés marketing team walked into the companys office in Vevey, Switzerland with unusual and costly news. More than 400,000 KitKat bars, some 12 tons o…